Buy words: 100 words that make people want to buy.
Let me ask you something. How would you feel if I sent you the following email...
"Dear Mr. or Ms. Stranger,
I've been following your work for a while now and to be candid... I think you're the greatest thing since sliced bread. In fact, I think you and your work are so awesome, I would love to treat you to a cup of coffee sometime!
While I imagine there would be a part of you that would think I was a bit of a kiss-ass, receiving this kind of note would make you feel good.
Now, on the contrary, how would you feel if I sent you a slightly different email reading something like this instead...
"Dear Mr. or Ms. Stranger,
I've been following your work for a while now and to be candid... I think you're a complete and utter jack-ass. In fact, I think you and your work are so God awful that I would love to tie you to a tree and slap you across the face with a fly swatter.
Now, if you're a human that feels anything at all... there would be, at the very least, a small part of you that would feel hurt, sad, angry or a bit confused if you received an email like the one above.
But, what's interesting is that the second email really didn't vary all that much from the first email in terms of overall length, structure and style. But, what was very different was the words I used in a select few places.
Now, you might be wondering, why is this monster dragging me through this emotional roller-coaster?
Well, the reason I used the above example of the two emails is to prove to you that words matter. The legendary copywriter, Gary Halbert, would use a similar example to explain just how important words are in our sales copy.
The words we use on our websites, landing pages, blog posts and emails have a tremendous effect on our readers.
While, yes, this might seem rudimentary, you wouldn't believe how often brands forget just how much power the words they use have over their prospective customers.
Some words can cause us to feel angry and act irrationally, while other words can help us feel calm, relaxed and even comfortable. Then, there are of course another set of words, which will be the focus of today's article...
100 words that make people want to buy.
Today, we will be chatting about words that make people want to buy. Copywriters and marketers call these puppies "buy words"... when folks read them, they evoke strong emotions that make them ultimately want to cough up their hard-earned money and buy, opt-in, learn more, etc.
I've put together a magical list of 100 words that make people want to buy and have divvied these buy words up into their very own special categories. But, don't be afraid to mix and match!
Buy words that entice the customer with a one-of-a-kind opportunity.
We as humans love opportunity... why do you think we check our email inboxes multiple times a day? Opportunity feels good. It's exciting. It get our hearts beating a little bit faster. If you're willing to create a good opportunity for your customer and present it in a compelling way, they will be all ears. Here are a few buy words you can use to create opportunity.
Buy words that add an element of exclusivity and scarcity.
We want what we can't have and we want what others can't have. In addition, we want what is rare, what is valuable and what is ultimately exclusive. Nobody buys a brand-spanking-new Porsche because it is the logical thing to do. They buy a Porsche because it's exclusive. Keep exclusivity in mind as you think about words that make people want to buy.
Buy words that help your customers feel comfortable and safe.
People are more likely to buy if they feel comfortable with you and what you're selling. This is why it is imperative that you establish an element of trust, safety and comfort with you customer. How can you remove any risk and fear from buying your product? When it comes to writing copy, here are a few buy words that can put your customer(s) at ease.
Buy words that create a sense of urgency in your customer.
While it's important to help your customers feel at ease when buying your product, you also need to make it known that they don't have all the time in the world to make a decision. No, this deal isn't going to be here next year. So, make a decision now.
Buy words that make a promise to your customer.
People appreciate promises, especially if you're a trustworthy brand that has been known to keep your promises. If Apple makes a promise you know they're going to keep it. Promises are effective at crafting a strong sell to your customer as to why they pull the trigger on whatever you're selling. Here are a few buy words that can help in doing this
72. How to
Buy words that offer a easy painless solution to their problem.
Uber, Airbnb and PayPal are just a few examples of services that offer an easy painless solution to very specific problem. If you truly have a product or service that offers a streamlined solution to a traditionally frustrating and difficult problem to solve, I highly recommend highlighting this value to your customer. Here are a few buy words that say "easy" to your readers.
Buy words that add a little extra "oomph" to your offer.
I tend to admittedly get flashy (at times) when it comes to crafting copy for my clients. My thoughts? There is so much boring copy cluttering the web today, why not craft something that stands out. Below you will find some buy words that add a little extra "oomph" to your copy. And, if you want more, read this article.
That's all he wrote, for now...
However, I wanted to leave you with some parting wisdom for the day. Remember that fancy powerful words are just words unless you know how to use them. You can give someone the fanciest most luxurious car in the world and it won't do them much good unless they know how to drive. I believe the same can be said for marketers and copywriters. Pretty words are nice... but they're prettier if you know how to use them.
So, if you ever need some additional firepower from a copywriting standpoint, shoot me a note at firstname.lastname@example.org. Or, subscribe below!
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