Honey Copy

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Riffs on marketing, writing, creativity and life ––

Why you should be selling on Gumroad.

gumroad review

Gumroad is a sweet hidden gem that the vast majority of creatives, entrepreneurs, writers, designers and snowcone vendors don’t know a damn thing about.

In this ever-growing Gumroad review, I hope to change that. Let’s begin by getting the two of you acquainted…

What is Gumroad?

Gumroad is an ultra-simple e-commerce software built for creators like you and me looking to sell like hell without having to fuss with all the technical bullshit.

In short, their platform makes it ridiculously easy for creators to sell their cool creative stuff online.

To date, they have sent over $193 million (yes, that’s million with an “M”) to artists, designers, educators, writers and influencers selling everything from indie rock albums to writing courses to comic books.

I, personally, have made a full-time living playing and working in this wild wild west that is the web for a few years now and Gumroad is the first platform I’ve come across that truly makes it possible for anyone and everyone to make money passively online.

Not to mention, It’s completely free to sign-up.

And, before you click the pretty green link above, please know that I don’t have much monetary incentive for you to pull the trigger.

If you decide to eventually upgrade to their premium version using the link above, I’ll get a whopping $10… which would buy me a Chick-fil-A combo meal, or a third of an oil change or maybe half of a low-quality ribeye steak.

So, while you continue to work through this Gumroad review, just know my recommending it is birthed out of a weird obsession rather than a fat affiliate payout.

Now, to kick off this weird obsession, I want to share my own experience using (and thriving) with Gumroad.

Do you care if I talk about myself for a moment?

Gumroad & Honey Copy… a love story.

For those of you who are new to Honey Copy, I’m Cole and I’m the ink-slinger at this one-person creative writing shop.

I’ve been running the show here for a couple years now and I’m hired by everyone from fitness influencers to designer clothing brands to Belarusian startups (the latter is a long story) to write pretty words that sell whatever it is they’re selling.

About three months back, I had an epiphany.

I thought… while writing sure is lovely, it would be nice to figure out how to make money while I sleep.

This thought eventually led me to create my first writing course with a lovely but ridiculously lengthy title… How to write words that sell like a Florida Snow Cone Vendor on the hottest day of the year.

I, like most creative people, am gifted with creative talent but where it concerns anything technical… well, let’s just say I struggle.

Creating the guide was the easy part.

As a writer and a creative, I just shared what I knew in regards to growing brands with pretty creative words. And, instead of going with a clunky platform like Teachable, I just created the course right on Squarespace (where my website is hosted).

Once the guide was created, the difficult part was actually trying to figure out how the hell I was going to sell the damn thing.

After obsessing over Gumroad’s branding and copy and marketing strategy for a while, I decided I would give them a try.

In less than an hour on Gumroad, I did the following…

  • I created this beautiful sales page for my copywriting guide.

  • I connected my bank so I could have payments sent straight to my account.

  • I added a code my email list could use to get my copywriting guide at a discount.

  • I designed a sales sequence, where customers would be sent a link to my copywriting guide by email the moment they purchased it.

  • I made a short easily-shareable link I could sprinkle all over the web so people could have easy access to purchase the guide.

In other words, in less than 60 minutes, Honey Copy’s first product was packaged, given a price tag and placed on a shelf for the world to buy.

I’m not a fucking coder or e-commerce wizard or growth engineer.

I’m a writer –– and that is the beauty in Gumroad.

Now, I’m sure' you’re wondering… how much did all this cost?

The beautiful transparency of Gumroad’s pricing.

Fast-forward to today, about seventy days since I launched my guide on Gumroad and I’ve made approximately $8,327.

For the sake of time, that’s all I am going to say about the launch of my guide, but I wrote an in-depth post on how I did the damn thing if you want to give it a read.

Now, back to that $8,327 number… how much of this does Gumroad keep?

If you are using Gumroad for free, they charge an 8.5% transaction fee + 30 cents per transaction.

But, if you upgrade to premium for just $10/ month, this transaction free drops to just 3.5% + 30 cents per transaction.

So, of the $8,327 number… Gumroad has kept $291.45 plus a whopping $37 and some change for the additional .30 cents they took for each transaction.

Long story short, I keep over 96% of every dollar I earn using Gumroad. If you have any experience in business, whether that is selling candy at recess or helicopters at the fucking Catalina Wine Mixer, you know these are damn good margins.

Take my damn money, Gumroad. Take my damn money.

For me, the transparency of Gumroad’s pricing is the major reason I use them. They’re just hard not to love in this regard.

Recently, on the Streamline podcast, Gumroad’s founder shared some mind-boggling numbers on his company…

Firstly, he told the world how much he pays himself each month, a modest $10,000. And, then, he went on to say that last month over eighty people made more than $10,000 a month using Gumroad.

In other words, a portion of his customers were making more money than he was making annually.

I’m not calling anyone out here but I can promise you that not a single person selling on Amazon, Etsy or other platforms are making more than the CEO.

So, from a pricing standpoint, Gumroad is a steal, especially when you consider how many bells and whistles come with it. And, it’s very transparent, too.

Lastly, I am still in the early stages of using Gumroad. So, I imagine as I keep using the platform I will become even more obsessed with the bubblegum giant’s fancy features.

With that said, stay tuned, because I will be adding more to this Gumroad review.

By Cole Schafer.


You gotta check this out –– Sticky Notes is my email list reserved strictly for entrepreneurs and creatives looking to sell like a Florida Snow Cone Vendor on the hottest day of the year.


Cole Schafer