Playing it safe in your marketing is a race to the bottom. If you want to be a killer you’ve got to market dangerously.
Entrepreneurs and marketers alike have a hell of a time trying to bite the bullet and do something in their marketing that’ll make them cringe a bit as they hit send. However, I’ve found it’s those cringe-worthy “oh shit” moments when we as marketers get the closest to tickling the tail of brilliance.
Love or hate Nike’s recent ad campaign with Colin Kaepernick, you’ve got to respect the edginess. They’re doing something downright dangerous by taking a stance. If one of the biggest most established brands in the world (who has everything to lose) isn’t afraid to market dangerously, you shouldn’t be either.
This week, send an email to your list that’s different than anything you’ve ever sent before. Bang out a subject line that makes you a little nervous. Get a little dangerous and see what happens.
By Cole Schafer.
You gotta check this out -- Sticky Notes is my email list reserved strictly for entrepreneurs and creatives looking to sell like a Florida Snow Cone Vendor on the hottest day of the year.